5 Must-Haves from Our Conscious Beauty Kit

Spring is almost here, which makes it the perfect time to hit reset and refresh your beauty routine. To help you out, we’ve curated a bag full of beauty favorites we think you’ll love. Not only are the products in our new Conscious Beauty Kit all treat-yourself-worthy, they also all meet our Quality Standards, which go beyond clean beauty. What does that mean? It means 100+ banned ingredients and counting, including parabens, phthalates, formaldehyde donors, oxybenzone and EDTA. That’s right, now you can indulge in beauty that makes you feel beautiful — inside and out.

The Conscious Beauty Kit arrives in-store March 13 for only $20 (valued at $120). Plus, while you’re in-store, get 25% off all beauty products March 11 – 17.* Hurry before they’re all gone!

In the meantime, get started by checking out some of our top picks to put on your must-have list.

Mad Hippie Vitamin A Serum

This next-level serum helps revitalize and nourish your skin with ingredients like HPR (hydroxypinacolone retinoate — the trending new form of vitamin A), sodium hyaluronate and aloe vera — all in a recyclable glass bottle.

Not Your Mother’s Naturals Royal Honey & Kalahari Desert Melon Butter Masque

Your happy, vibrant hair will thank you for this sweet and fruity combination made from plant-derived ingredients like watermelon and sunflower seeds.

Pacifica Moisture Rehab Rose & Coconut Makeup Removing Wipes

Wiping off makeup to reveal your beautiful glow has never been easier. These towelettes contain glycolic acid, coconut water, calendula and aloe to gently clean and exfoliate

Thayers Witch Hazel Lemon Blemish Stick

Fans swear by Thayers, and now you can carry the cult classic around with you in a handy blemish stick. Witch hazel and aloe vera refreshes and soothes. Simply uncap and apply to irritated areas.

Yes To Watermelon Super Fresh Paper Mask

Give your face a fresh, hydrating boost with this spring-forward cotton paper mask. Watermelon packed with amino acids acts as a conditioner and gentle exfoliator. You’ll feel beautiful and glow-y in just 10 minutes. Made for all skin types.


Our Beauty Bags sell out every year, so don’t wait to get yours at a local Whole Foods Market store. Want more beauty? We have a second Beauty Bag! Learn about our Renew Your Beauty Ritual Bag here.

*Valid 3/11 - 3/17/20. Beauty Bags in-store 3/13/20 onwards and excluded from sale. Limit 1 Beauty Bag per design per customer. Quantities limited. While supplies last. No rain checks except where required by law. Sale excludes Beauty Bags, baby care, bath and body, aromatherapy, beauty supplements and personal care. Sale includes all facial skin care, hair care, cosmetics, perfume, nail polish and beauty accessories.

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