A perfectly sweet, slightly tangy pineapple is like a one-way ticket to the tropics. Whether you enjoy it in a savory meal or a sweet dessert, this juicy tropical fruit delivers sunshine when you need it the most. Late winter and early spring days, we’re looking at you.

And when you buy Whole Trade pineapples at Whole Foods Market, you know they are third-party certified to provide better wages, working conditions and consideration for the environment — so they have a whole feel-good, taste-good thing going for them.

But how do you know which pineapple to pick? Here are three things to check for when you’re browsing our produce aisle:

  • Look. Color is not an indicator of ripeness or flavor, so even green pineapples are ripe. Look for sturdy green leaves, and avoid pineapples that look dehydrated or have bruises or soft spots.
  • Feel. A firm pineapple with just a little give means it’s ripe. Pineapples are picked at peak sweetness and don’t ripen after harvest.
  • Smell. If the base smells fruity, bright and sweet, it’s a winner. (You’ve seen our commercial, right?)

Now that you’ve purchased the perfect pineapple, let’s talk about cutting them. Yes, pineapples have a thick skin that’s covered in spikes and the leaves are a bit sharp, but — hear us out — cutting a pineapple takes just a few minutes and is actually pretty simple. Promise. Here’s how to do it in three easy steps.

  1. Cut off the crown and bottom.
    gif of pineapple crown and bottom being cut off

  2. Stand upright on its base and cut away the peel.
    gif of pineapple upright on it's base with the peel cut off

  3. Cut lengthwise into four quarters and cut out the core from each quarter.
    gif of pineapple being cut lenghwise into four quarters and the core beig cut out

A whole pineapple will keep at room temperature for several days, and cut pineapple should be stored in an airtight container in the refrigerator where it will keep for a bit longer.

It’s also totally fine to pick up our precut pineapple chunks if you’re not in a cutting mood. Whatever helps you get to your tropical state of mind — we’re here for it.

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