Not that you need any resolutions (there’s no reason to feel any shame over your love of cake — cake is good), but if you’re kicking off the new year saying “yes” to trying a new way of eating (or if you’ve followed a specific diet and will continue to), you can take comfort in the fact that we’ve got plenty of solutions. Not only do we stock upgraded versions of your must-haves, such as a wide variety of organic produce and meat in our Meat department from animals raised with no antibiotics, ever — but we also have a really big selection of other products, no matter your eating style. Keto-friendly? Yes. Vegan? Yes. Gluten free? Yes. Paleo-friendly? Yes, that too.

Not sure where to start? See below for 101s on popular eating styles and suggestions of some of the top items to stock up on. You can also discover our wide selection of products, which you can sort by dietary preferences so you can figure out what products will fit into your lifestyle. Yes, eating the way you want (or need) to is really that easy this year.


You may have heard about the keto diet, short for “ketogenic diet.” It typically focuses on foods such as meat and poultry, eggs, fish, nuts, full-fat dairy, certain oils and vegetables like leafy greens, broccoli, cauliflower, lettuces, zucchini and cucumbers.

With all those foods, you can definitely eat in a really delicious way. Simply prepared meat-based dishes and (non-starchy) vegetables would likely be keto-friendly.

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It’s all about the plants. When you’re eating vegan, avoid meat, poultry, seafood, eggs, dairy and honey — plus other animal-based ingredients (like whey, lactose or gelatin). A well-planned vegan diet is based on whole plant foods — like vegetables, fruits, whole grains, beans, nuts and seeds.

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Gluten Free

Lots of people are going gluten free these days for a variety of reasons. But no matter your reason, it’s important to read food labels carefully. Gluten shows up in a lot of places, including products that may use wheat, rye or barley (or their derivatives) during processing to help thicken or bind. Some products that may contain gluten include gravy, candies, hot dogs or other sausages and deli meats, salad dressings, sauces, vegetables in sauce and seasoning packets. There’s plenty to eat, though, and at Whole Foods Market, there’s a really big selection. In addition to multi-ingredient packaged products that are gluten free, there are plenty of naturally gluten-free, unprocessed foods including vegetables, fruits, beans, nuts and seeds, eggs, dairy, fish, poultry and meats. Some grains are also gluten free, but again, be sure to choose packaged products and look for gluten-free on the label, because if you’re following a strict gluten-free diet, you’ll want to be sure. (The FDA regulates gluten-free labels, too.) There are even gluten-free wines available!

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Eating a paleo-friendly diet? You probably know that the diet typically consists of mostly vegetables, fruits, nuts and seeds, oils from fruits and nuts (such as extra-virgin olive oil and walnut oil), meats and fish. Foods typically not included on the a paleo-friendly diet include grains, legumes, potatoes, dairy, refined sugar, salt and highly processed foods.

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Whether you follow a sugar-conscious diet, a kosher diet or prefer to only eat organic foods — we’ve got something for you, whatever your style is.

No information provided is intended as medical or healthcare information or advice. Please consult your healthcare professional(s) regarding all matters related to your diet and health.

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